Metrics questions assess your ability to define success, analyze product performance, and make data-driven decisions. You'll encounter metric definition questions ("How would you measure success for X?") and metric change questions ("Metric Y dropped 10%, what do you do?").
How do you quantify customer satisfaction? What are a few metrics that might help you measure it? Which metric(s) should Amazon use?
Define the north-star and supporting metrics that show how effectively Airbnb’s customer support team keeps guests and hosts confident in the platform.
How would you measure the success of a new Netflix show? What key metrics would you track?
Suppose we're launching a major new version of Walmart's Android app. What metrics would you track to test if the rollout went smoothly?
What top-line metrics do you think Affirm currently pays attention to? What other metrics do you think we should track?
Name 5 key metrics that you’d use to measure the success of Microsoft Outlook.
How would you measure the success of LinkedIn’s “suggested connections” feature?
How would you increase LinkedIn retention among professionals who are satisfied with their jobs?
How would you measure the success of surge pricing?
You launched a new signup flow that encourages users to link their social media profiles to their Airbnb accounts. An A/B test showed that 11% more users linked their social media accounts when exposed to this new flow, but 7-day retention fell by 3%. What do you do?
Suppose the average order value (AOV) of DoorDash orders decreases by 10% in a given city, month-over-month. What do you think might have caused this? What would you do next?
If you were the PM in charge of Netflix’s double-thumbs-up button, how would you use the data from this button to derive insights?
Identify three critical north-star metrics that a CRM tool like Salesforce should focus on to ensure customer success and business growth.
Identify key metrics to measure Venmo’s success, focusing on user growth, engagement, and revenue.
Identify the key metrics to measure the success of an overhauled driver rating system for Lyft.
Triaging a sudden 20% jump in cancellations by inspecting demand/supply balance, technical health, and driver experience.
Diagnose a 30% month-over-month drop in Denver drivers with segmented data, diagnostics, and prioritized interventions.
Define the success metrics for a Notion-like productivity tool, balancing engagement, collaboration, and value capture.
Pick five signal metrics for Dropbox’s subscription storage business and clarify which vanity metrics to ignore.
Define key metrics to measure and improve Airbnb’s check-in flow for guests and hosts.
Define the KPIs and validation plan to prove ROI for a TikTok ad campaign.
Select five executive-level metrics that balance growth, engagement, and monetization for Pinterest.
Design a KPI pyramid for Google Fi that balances acquisition, usage, retention, and profitability.
Define measurable KPIs for a public park that balance usage, community value, and maintenance health.
Define success metrics for Amazon’s Returns flow that balance customer experience with operational cost.
Establish KPIs that capture Pixel camera usage, reliability, and delight.
Define satisfaction metrics for Prime Video that balance content resonance, retention, and streaming quality.
Define KPIs tying customer engagement, satisfaction, and conversion for a revamped in-store experience.
Choose KPIs and guardrails to evaluate YouTube’s search result page quality and engagement.
Track AmazonBasics electronics through sales, quality, and loyalty signals.
Define acquisition, retention, and content metrics for Prime's international expansion.
Define KPIs for Discord’s trust and safety efforts balancing speed, effectiveness, and deterrence.
Track critical Pixel Buds bugs by user impact, resolution velocity, and confidence in fixes.
Define KPIs for an HOV lane that monitor traffic efficiency and environmental benefits.
Identify tiered metrics for YouTube Shorts balancing creators, viewers, and monetization.
Build a KPI stack connecting engagement to conversions for YouTube shopping.
Define the metrics and guardrails to evaluate a homepage layout A/B test for Prime Video.
Identify customer satisfaction KPIs for Amazon Returns balancing efficiency and loyalty.
Define KPIs for AmazonBasics electronics covering quality, demand, and profitability.
Pick KPIs to monitor Prime adoption, engagement, and retention in a new country.
Define KPIs for Google Fi covering reliability, user experience, and retention.
Define a KPI set for Amazon’s publisher platform covering revenue, engagement, and health signals.
Define satisfaction KPIs for YouTube search covering relevance, engagement, and response speed.
Define KPIs for Pixel camera covering quality, responsiveness, and feature engagement.
Define KPIs for evaluating Prime Video homepage tile experiments while guarding against engagement noise.
Build a KPI and validation plan for YouTube’s shopping experience balancing engagement, conversion, and seller trust.
Define a KPI framework for Amazon’s publisher experience balancing revenue, tooling, and satisfaction.
Define KPI priorities for Google Fi mobile plan success, blending reliability, satisfaction, and retention.
Define KPIs for Discord’s trust & safety layer covering detection, response, and user confidence.
Define KPIs for next-gen Pixel Buds covering satisfaction, feature quality, and reliability.
Select executive metrics for Facebook Live balancing reach, engagement, and stream quality.
What three metrics would you use if you were building the executive dashboard for Facebook Live?
You're the PM for Instagram Shopping. What 3- 5 metrics would you most want to track?
You're the PM for Facebook Pay. What goals would you define and what metrics would you track to measure your team's success?
Set some metrics goals for Facebook Pages.
Suppose Instagram Shops is introducing a new tagging feature. What 3-5 top success metrics would you set? What would your north-star metric be?
What north-star metric would you choose for Facebook Events? Why?
As a PM on Instagram Stories, what are the top 3 metrics you'd track?
If you were the PM responsible for the Verified badge on Instagram, what would you set as your team's goals and metrics?
What's your favorite Meta product? [Interviewer picks a sub-product of that product, such as the Reel creation experience for Instagram Reels.] What metrics would you use to measure the success of this sub-product?
Choose a Calendar product you like to use. As the PM for this product, how would you set some goals for the product?
You're building a product health dashboard for DoorDash. What are the top 3 charts you would want to create?
Besides revenue and profit, what metrics would you track if you were the PM on AmazonBasic s’ electronics products like charging cables and backup batteries?
Imagine you launched a new Azure service for small and medium businesses who are trying to move workloads to the cloud. What are some success metrics you would use?
What metrics would you look at if you wanted to figure out whether the latest version of Windows is secure enough?
Define some success metrics for highoccupancy vehicle (HOV) lanes on a highway.
Say you’re creating the executive dashboard to show to DoorDash leadership about the health of the company. Name 3- 5 metrics you'd put on the dashboard.
Build a shopping experience on YouTube. What would you build, and how would you measure success?
Practice metrics and analytics interview questions for PM interviews. Learn to define success metrics, analyze metric changes, and make data-driven decisions. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.