Execution questions test your ability to get things done. You'll need to analyze situations, set goals, prioritize effectively, and make decisions with incomplete information. These questions are crucial for senior PM roles.
Suppose Airbnb launches a feature that helps guests find the best neighborhood in a city for their particular needs (partying, business trips, restful getaways, etc.). How would you measure the success of this feature? How would you set up an experiment to test the launch of this feature?
You launched a new signup flow that encourages users to link their social media profiles to their Airbnb accounts. An A/B test showed that 11% more users linked their social media accounts when exposed to this new flow, but 7‑day retention fell by 3%. What do you do?
App installs in Japan fell 4% last week. How do you find the root cause of this? Would you be worried?
What metrics would you use to understand if Robinhood was working effectively for novice investors?
Besides just the number of dollars invested, what 3 metrics would you use if you were the PM for Robinhood’s gold investment product?
How would you measure retention for Instagram Stories and define the north-star metrics?
What would you choose as the north-star metric for Facebook Dating and why?
If Facebook Marketplace launches in a new country, what metrics would you track to measure success?
Meta wants to increase ad revenue on WhatsApp. How would you evaluate the trade-offs between revenue and user retention?
What metrics would you use to assess the performance of Facebook Lite in emerging markets?
How would you define success metrics for Instagram Shopping checkout?
Identify the key metrics to evaluate Facebook Audio Rooms.
Meta integrates Uber Eats ordering into its apps. Which metrics would you track to measure success?
What success metrics should Facebook Pages track?
Facebook Jobs introduces a subscription model. What metrics would you track?
Define metrics to evaluate Meta's video conferencing product (Meta Rooms).
Select success metrics for Instagram Shops adoption.
Parents are joining Facebook in large numbers. How would you measure the impact on teen usage?
Meta launches a new gaming console. What metrics would you track?
Identify metrics to evaluate the success of Facebook Pay adoption.
What metrics would you use to measure engagement on Facebook Events?
Define metrics to measure success of Facebook Live streams.
What is the north-star metric for Facebook Events and why?
Identify the top metrics to track for Instagram Stories.
How would you measure success for Facebook Search?
Meta is launching a new audio chat feature. What metrics would you track?
Identify metrics to evaluate a new video discovery platform within Meta.
Define success metrics for a new learning platform under Meta.
Instagram Reels shopping conversion dropped by 20%. How do you diagnose and fix the issue?
Meta’s Imagine image generation completions decreased after launching new features. Identify the cause and propose fixes.
RSVP rates on Facebook Events declined suddenly. How would you investigate and improve the situation?
Design an A/B test to evaluate Hinge’s matching algorithm effectiveness.
Instagram Stories saw a 15% increase in viewers but a 10% decrease in creators. How would you analyze and respond?
Requiring profile pictures increased long-term retention but reduced sign-ups by 8%. How do you decide whether to launch?
Watch time on Facebook Watch fell unexpectedly. How would you identify the cause and respond?
Evaluate the trade-offs between showing People You May Know suggestions and advertising units on Facebook.
Meta is considering doubling the height of the Stories bar. How would you determine if this is beneficial?
The number of posts in a Facebook Group has decreased while unique viewers increased. What’s happening and how do you respond?
Daily active users on Messenger dropped by 30%. Outline a diagnostic plan.
A new Facebook News Feed UI increased engagement but decreased user satisfaction. How do you decide whether to roll it out?
Story viewers increased by 15% but story creators decreased by 10% on Instagram. How would you address this?
Should Facebook require phone number verification for sign-ups? Design an experiment and metrics.
Propose metrics and tests to determine the optimal length of video ads in Meta apps.
Revenue dropped after launching a new ad placement on Instagram. How would you identify the cause?
Assess the impact of implementing a new comment ranking algorithm on Facebook posts.
A new push notification strategy increased engagement but decreased user satisfaction. How do you evaluate?
Group posts dropped by 25% after releasing a community moderation tool. How do you diagnose and fix?
What north-star metrics should Microsoft PowerPoint be looking at? How do they differ from the metrics that Excel or Word would use?
Imagine you launched a new Azure service for small and medium businesses who are trying to move workloads to the cloud. What are some success metrics you would use?
What metrics would you look at if you wanted to figure out whether the latest version of Windows is secure enough?
How do you prioritize features and handle tradeoffs?
Tell me about an A/B test you ran in one of your past projects. Did you decide to ship the feature? Why or why not?
How would you measure the success of a public park? Pick 3 to 5 top metrics.
If you were the PM for the Google Pixel Camera app, how would you measure success?
Define some success metrics for Google Fi, the mobile phone plan.
If you were the PM on Airbnb’s 'Host Success' team, what success metrics would you track?
Suppose you've designed a new in-store shopping experience (e.g., Google Pay / Lens). How would you measure its success?
Two bugs: 1) ANC glitch in crowds. 2) Case wears out after 500 charges. You can only fix one before launch. Which one?
Help a product marketer decide which country to run the next promotional campaign in.
Should Google Chrome automatically block certain ads? Evaluate this experiment.
How would you implement an A/B testing infrastructure? What tests would you run?
We designed a new algorithm for search snippets. How do you evaluate it?
Twitter backlash on a new finance tool: 'Big Tech shouldn't know my finances.' Director wants a chat. What do you do?
Reports of gambling ads on YouTube Kids. You can't reproduce it. How to proceed?
Newly launched VR headset causes motion sickness. Didn't happen in testing. What do you do?
Launch in 1 month. One major feature left. The only engineer who knows how to build it goes on leave. What do you do?
Propose a new Airbnb product. How to get first 1M users? First 10M?
Calculate demand for a Smart Fridge and define GTM strategy.
How do you use data to craft arguments? What are the limitations of data?
How do you collaborate with XFN peers? Strategies?
What would you do if you had difficulty working with a vital teammate (TL/PM)?
How do you change your attitude/approach when working with different people?
Do you work better independently or in a team? Why?
A new A/B test has made the number of Facebook Events created go up 5%, but the RSVP rate is down 5%. What would you do next?
Meta's AI Assistant can respond to users via voice. How would you balance the metrics tradeoff between voice quality (which requires more processing power and latency) and response speed (which users expect to be nearinstant)?
What north-star metrics should Microsoft PowerPoint be looking at? How do they differ from the metrics that Excel or Word would use?
Imagine you launched a new Azure service for small and medium businesses who are trying to move workloads to the cloud. What are some success metrics you would use?
What metrics would you look at if you wanted to figure out whether the latest version of Windows is secure enough?
How do you prioritize features and handle tradeoffs?
Tell me about an A/B test you ran in one of your past projects. Did you decide to ship the feature? Why or why not?
Imagine the newest version of Amazon Snowballs has a 10% thinner profit margin but 10% greater sales volume. Is this a good thing?
Say Amazon Luna lost 12% of its subscriber base monthover-month. Walk me through what your investigation would look like.
A data leak exposes many terabytes of private data stored on S3. You’re the PM in charge. What do you do?
What should Amazon do if we can’t find any products that match a user’s search query?
Design a new Amazon version of Yelp.
Design a new Amazon smartwatch.
Tell me about a time when you innovated.
Design an app to help customers reserve tables at a restaurant. What core features would you build? How would you monetize this product?
How would you roll out a new iPhone SKU tailored to children?
How would you 3x the number of subscribers to Apple Fitness+ in three years, given unlimited engineering resources?
Tell me about an A/B test you ran in one of your past projects. Did you decide to ship the feature? Why or why not?
Suppose you're launching the next-gen Pixel Buds and your eng team noticed two critical bugs: 1) the active noise cancellation software sometimes gets buggy when a lot of people are talking, and 2) the charging case starts wearing out after 500 charges. You only have time to fix 1 bug before launch. Walk me through your decision-making process.
Say you're the VP for a podcasting product. Most of your reports are currently working on the current version of the product, but one team just gave a compelling pitch for an overhaul that'll revamp the product but take a few years to finish. You have 50 PMs and 500 engineers at your disposal. How would you allocate them between the current product and the experimental project?
Practice execution interview questions for PM interviews. Master prioritization, root cause analysis, and crisis management questions. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.