Execution Interview Questions
Execution questions test your ability to get things done. You'll need to analyze situations, set goals, prioritize effectively, and make decisions with incomplete information. These questions are crucial for senior PM roles.
Tips for Execution Interview Questions
- •Use RICE or ICE frameworks for prioritization
- •For root cause analysis, start with hypotheses and data segmentation
- •Consider short-term vs. long-term tradeoffs
- •Always tie back to business impact
Practice Execution Interview Questions
Tell me about a time when you designed KPIs for a product you worked on in the past. How did you come up with these?
Describe your KPI design process with story, rationale, and impact, showing business alignment.
How would you measure Venmo's success?
Build a KPI framework for Venmo balancing growth, engagement, monetization, and quality.
Suppose you're the PM for Apple Pay. Name 3-5 metrics that you'd put on the executive dashboard.
Select a concise executive dashboard for Apple Pay, balancing growth, monetization, and trust guardrails.
How would you increase engagement on PayPal?
Design a multi-phase engagement strategy for PayPal anchored in gamification, financial tools, social features, and monetization.
Measure success of a neighborhood recommendation feature
Suppose Airbnb launches a feature that helps guests find the best neighborhood in a city for their particular needs (partying, business trips, restful getaways, etc.). How would you measure the success of this feature? How would you set up an experiment to test the launch of this feature?
Assess impact of a social‑profile signup flow on retention
You launched a new signup flow that encourages users to link their social media profiles to their Airbnb accounts. An A/B test showed that 11% more users linked their social media accounts when exposed to this new flow, but 7‑day retention fell by 3%. What do you do?
Root cause analysis for an app‑install decline
App installs in Japan fell 4% last week. How do you find the root cause of this? Would you be worried?
Metrics to assess Robinhood’s effectiveness for novice investors
What metrics would you use to understand if Robinhood was working effectively for novice investors?
Key metrics for Robinhood Gold investment product
Besides just the number of dollars invested, what 3 metrics would you use if you were the PM for Robinhood’s gold investment product?
Measure retention for Instagram Stories
How would you measure retention for Instagram Stories and define the north-star metrics?
North-star metric for Facebook Dating
What would you choose as the north-star metric for Facebook Dating and why?
Metrics for launching Marketplace
If Facebook Marketplace launches in a new country, what metrics would you track to measure success?
WhatsApp ads trade-offs
Meta wants to increase ad revenue on WhatsApp. How would you evaluate the trade-offs between revenue and user retention?
Metrics for Facebook Lite
What metrics would you use to assess the performance of Facebook Lite in emerging markets?
Metrics for Instagram Shopping
How would you define success metrics for Instagram Shopping checkout?
Metrics for Audio Rooms
Identify the key metrics to evaluate Facebook Audio Rooms.
Metrics for Uber Eats partnership
Meta integrates Uber Eats ordering into its apps. Which metrics would you track to measure success?
Metrics for Facebook Pages
What success metrics should Facebook Pages track?
Metrics for Jobs subscription
Facebook Jobs introduces a subscription model. What metrics would you track?
Metrics for Meta Rooms
Define metrics to evaluate Meta's video conferencing product (Meta Rooms).
Metrics for Instagram Shops
Select success metrics for Instagram Shops adoption.
Impact of parents joining Facebook
Parents are joining Facebook in large numbers. How would you measure the impact on teen usage?
Metrics for Meta gaming console
Meta launches a new gaming console. What metrics would you track?
Metrics for Facebook Pay
Identify metrics to evaluate the success of Facebook Pay adoption.
Metrics for Facebook Events
What metrics would you use to measure engagement on Facebook Events?
Metrics for Facebook Live
Define metrics to measure success of Facebook Live streams.
North-star metric for Facebook Events
What is the north-star metric for Facebook Events and why?
Top metrics for Instagram Stories
Identify the top metrics to track for Instagram Stories.
Metrics for Facebook Search
How would you measure success for Facebook Search?
Metrics for new audio chat feature
Meta is launching a new audio chat feature. What metrics would you track?
Metrics for a video discovery platform
Identify metrics to evaluate a new video discovery platform within Meta.
Metrics for a learning platform
Define success metrics for a new learning platform under Meta.
Diagnose Reels shopping conversion drop
Instagram Reels shopping conversion dropped by 20%. How do you diagnose and fix the issue?
Identify cause of AI Imagine drop
Meta’s Imagine image generation completions decreased after launching new features. Identify the cause and propose fixes.
Investigate RSVP rate decline
RSVP rates on Facebook Events declined suddenly. How would you investigate and improve the situation?
Design test for Hinge algorithm
Design an A/B test to evaluate Hinge’s matching algorithm effectiveness.
Balance creators and viewers on Stories
Instagram Stories saw a 15% increase in viewers but a 10% decrease in creators. How would you analyze and respond?
Profile picture requirement trade-off
Requiring profile pictures increased long-term retention but reduced sign-ups by 8%. How do you decide whether to launch?
Analyze drop in video watch time
Watch time on Facebook Watch fell unexpectedly. How would you identify the cause and respond?
People You May Know vs ads
Evaluate the trade-offs between showing People You May Know suggestions and advertising units on Facebook.
Double the Stories bar height
Meta is considering doubling the height of the Stories bar. How would you determine if this is beneficial?
Group posts drop analysis
The number of posts in a Facebook Group has decreased while unique viewers increased. What’s happening and how do you respond?
Diagnose Messenger DAU drop
Daily active users on Messenger dropped by 30%. Outline a diagnostic plan.
Decide on News Feed UI rollout
A new Facebook News Feed UI increased engagement but decreased user satisfaction. How do you decide whether to roll it out?
Story viewers vs creators
Story viewers increased by 15% but story creators decreased by 10% on Instagram. How would you address this?
Phone verification for sign-ups
Should Facebook require phone number verification for sign-ups? Design an experiment and metrics.
Optimal video ad length
Propose metrics and tests to determine the optimal length of video ads in Meta apps.
Revenue drop after new ad placement
Revenue dropped after launching a new ad placement on Instagram. How would you identify the cause?
Comment ranking algorithm impact
Assess the impact of implementing a new comment ranking algorithm on Facebook posts.
Push notification strategy
A new push notification strategy increased engagement but decreased user satisfaction. How do you evaluate?
Group posts decline after moderation tool
Group posts dropped by 25% after releasing a community moderation tool. How do you diagnose and fix?
Decrease in Facebook Live uploads
There’s a decrease in completed video uploads on Facebook Live. Identify causes and propose solutions.
North-star metrics for PowerPoint
What north-star metrics should Microsoft PowerPoint be looking at? How do they differ from the metrics that Excel or Word would use?
Success metrics for a new Azure SMB service
Imagine you launched a new Azure service for small and medium businesses who are trying to move workloads to the cloud. What are some success metrics you would use?
Evaluating Windows security
What metrics would you look at if you wanted to figure out whether the latest version of Windows is secure enough?
Prioritizing features and handling trade-offs
How do you prioritize features and handle tradeoffs?
Reflecting on an A/B test decision
Tell me about an A/B test you ran in one of your past projects. Did you decide to ship the feature? Why or why not?
About Execution Interview Questions
Practice execution interview questions for PM interviews. Master prioritization, root cause analysis, and crisis management questions. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.