Strategy Interview Questions
Strategy questions assess how you think about competition, pricing, marketing, time to market, and long-term vision. Google is famous for strategic insight rounds. These questions test your ability to think beyond features to business impact.
Tips for Strategy Interview Questions
- •Research the company's competitive landscape
- •Use Porter's Five Forces for competitive analysis
- •Consider build vs. buy vs. partner decisions
- •Think about moats and sustainable competitive advantages
Practice Strategy Interview Questions
Strategies to Increase Engagement on PayPal
How would you increase engagement on PayPal? Explore strategies to boost user interaction and satisfaction.
Redesign Lyft to Increase Driver Tips
How would you redesign Lyft to increase driver tips? Explore strategies to enhance driver-passenger interactions and incentivize tipping.
Make Dropbox More Useful for K-12 Schools
How can we make Dropbox more useful for K-12 schools?
Common Problems Guests Have with Airbnb Properties and Solutions
Name 3 common problems guests have with their houses and what Airbnb can do to improve them.
How Lyft Can Improve Public Transportation
Imagine you're a Lyft PM. How would you improve public transportation?
Designing and Measuring Success of Lyft's Autonomous Vehicle Test
Suppose your team is testing autonomous vehicles for ridesharing in Palo Alto. How would you design this test? What metrics would you look at to judge if this test was successful?
Increasing LinkedIn Retention Among Job-Satisfied Professionals
How would you increase LinkedIn retention among professionals who are satisfied with their jobs?
LinkedIn Feature Dislike and Suggested Improvement
What’s a LinkedIn feature you dislike? What would you improve?
Designing a Fraud Detection Algorithm for PayPal
Design an algorithm to identify a fraudulent transaction in real-time, before it gets approved.
How Hotels Can Stay Relevant and How Airbnb Can Pre-Empt Them
What could the hotel industry do to stay relevant? How could Airbnb pre-empt that?
Solving Common Guest Problems and Retaining Airbnb Users
Name 3 common problems guests have with their houses and what Airbnb can do to improve them.
Explaining Shopify to a Mom-and-Pop Bakery
Pretend I own a mom-and-pop bakery. Explain to me why I should use Shopify and how I’d get started.
What next steps would you take if Instagram Shopping cannibalized Stories' engagement?
Design diagnostic steps and experiments to balance Stories engagement with Shopping growth.
Lessons for Airbnb at the onset of the COVID‑19 pandemic
What should Airbnb have done differently when COVID‑19 first started?
Identify Airbnb’s weaknesses and threats
What are Airbnb’s current weaknesses and threats?
Staying ahead of hotels: Airbnb’s competitive response
What could the hotel industry do to stay relevant? How could Airbnb pre‑empt that?
Robinhood’s 5-year strategic plan
What should Robinhood’s 5-year strategic plan be?
Evaluating entry into the home mortgage business
Should Robinhood enter the home mortgage business?
How would you slow the spread of misinformation on Twitter?
Develop a multi-layer strategy to reduce misinformation spread on Twitter while preserving healthy discourse.
WhatsApp premium tier
If WhatsApp were to create a premium subscription tier, what features would you include and how would you position the product?
Target Customers for Amazon Healthcare
What kind of customers should Amazon’s healthcare division target?
Pitch a New Vertical for Amazon
Pitch a new vertical Amazon should get into (i.e. a new category of products to sell). What would make this vertical uniquely profitable, but also uniquely difficult?
Deep Dive on Amazon Advertising
Do a deep-dive on your favorite Amazon business. Why do you like it? What are its strengths and weaknesses?
Should Amazon Enter Cryptocurrency?
Should Amazon enter the cryptocurrency space? Why or why not? If yes, how?
Amazon in the Education Market
Should Amazon enter the education market? How large might that market be (in dollars)?
Regulatory Challenges for Launching in Europe
What regulatory challenges might we face if we were to launch a hypothetical new product in Europe?
Company That Scares Amazon Executives
What other company do you think scares Amazon’s C-suite executives the most right now?
AWS vs Google Cloud Threat
Should AWS leads be worried about Google Cloud? Why or why not? What parts of that service are most and least threatening?
About Strategy Interview Questions
Practice strategy interview questions for PM interviews. Learn to analyze competition, set product vision, and think about market positioning. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.