Strategy questions assess how you think about competition, pricing, marketing, time to market, and long-term vision. Google is famous for strategic insight rounds. These questions test your ability to think beyond features to business impact.
How can we make Dropbox more useful for K-12 schools?
Name 3 common problems guests have with their houses and what Airbnb can do to improve them.
Imagine you're a Lyft PM. How would you improve public transportation?
Suppose your team is testing autonomous vehicles for ridesharing in Palo Alto. How would you design this test? What metrics would you look at to judge if this test was successful?
How would you increase LinkedIn retention among professionals who are satisfied with their jobs?
What’s a LinkedIn feature you dislike? What would you improve?
Design an algorithm to identify a fraudulent transaction in real-time, before it gets approved.
What could the hotel industry do to stay relevant? How could Airbnb pre-empt that?
Name 3 common problems guests have with their houses and what Airbnb can do to improve them.
Pretend I own a mom-and-pop bakery. Explain to me why I should use Shopify and how I’d get started.
Design diagnostic steps and experiments to balance Stories engagement with Shopping growth.
What should Airbnb have done differently when COVID‑19 first started?
What are Airbnb’s current weaknesses and threats?
What could the hotel industry do to stay relevant? How could Airbnb pre‑empt that?
What should Robinhood’s 5-year strategic plan be?
Should Robinhood enter the home mortgage business?
Should Amazon enter the cryptocurrency space? Why or why not? If yes, how?
Should Amazon enter the education market? How large might that market be (in dollars)?
What other company do you think scares Amazon’s C-suite executives the most right now?
Suppose Meta is developing a creator subscription platform similar to Patreon. How would you measure the three-sided marketplace success (creators,...
You're the founder of a startup that's building a solution for people looking for a place to live. You're working on bringing the first version of your product to market. What will you build, and how will you approach the launch process?
You're leading the launch of Meta's AI-powered personal shopping assistant. How would you approach phased rollout to maximize learning while minimizing risk?
You're leading growth for Spotify's podcast team. What strategies would you implement to convert music-only listeners into podcast consumers?
What do you think is a good way to get Microsoft 365 customers to start using a new Office product? How might you use this new product to increase these customers’ probabilities of renewing their Microsoft 365 subscription?
How would you double the usage of Microsoft OneNote, given two years and two dozen engineers?
Estimate AWS’s total annual revenue.
Should Azure worry about Google Cloud? If so, which services or products should Azure leadership pay close attention to?
What should the Xbox organization build next?
Name an industry that will be huge in 2030 but doesn’t exist yet. How can Amazon become a leader in it?
Should AWS leads be worried about Google Cloud? Why or why not? What parts of that service are most and least threatening?
Compare Amazon Prime Video, Hulu, Disney+, and Netflix. Which one has the brightest future? Why?
Estimate the number of sunglasses that get sold every year.
Should Apple’s hardware divisions worry about Amazon? How about the services divisions?
What’s one market segment where Apple is getting weaker?
A manufacturer in China wants to securely send a critical piece of confidential information to Apple in the US. Come up with 5 ways they could send the information.
Name 5 new accessories Apple could sell along with the iPad.
What do you think is a good way to get Microsoft 365 customers to start using a new Office product? How might you use this new product to increase these customers’ probabilities of renewing their Microsoft 365 subscription?
How would you double the usage of Microsoft OneNote, given two years and two dozen engineers?
Estimate AWS’s total annual revenue.
Should Azure worry about Google Cloud? If so, which services or products should Azure leadership pay close attention to?
What should the Xbox organization build next?
Suppose you’re launching a new pair of AR glasses. How would you take it to market?
You're a PM at a startup that's just invented a smart weighing scale. How would you design the app for this scale? How would you launch the app? What would your 12-18 month plan look like?
How would you grow Google Anthos adoption among large businesses?
How much does Microsoft spend to support all free Outlook/Hotmail users every year?
Estimate the number of hotel rooms in Michigan (population 10 million).
How much does it cost Google to run Google Photos every year?
Suppose Google puts ads on inflight entertainment consoles in all USbased planes and earns 1 cent per ad shown. How much revenue can they generate in a year? Assume that every airplane seat has an entertainment screen.
Estimate the market size for Waze, a mapping and travel app for commuters.
What new market(s) do you think Lyft should enter?
What hot new tech product do you think will be completely forgotten about a year from now?
What's one product Google should sunset? Why?
Say you're the PM for the LinkedIn homepage. What initiatives would you pursue in the next 12-18 months? What metrics would you use to track these initiatives?
You're the CEO of Google. What one product would you deprecate, and why?
You found a stash of 100 old computer keyboards. What are some creative things you could do with them?
AR and VR will become commonplace technologies in the coming years. Name 5-10 potential impacts on society, both good and bad.
Practice strategy interview questions for PM interviews. Learn to analyze competition, set product vision, and think about market positioning. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.