Product sense questions test your ability to build products from 0 to 1. Interviewers want to see how you identify user needs, prioritize features, and make product decisions. These questions are a core part of PM interviews at Google, Meta, Amazon, and other top tech companies.
Airbnb currently offers monthly rentals through the Sublets product. Now design a way for people to find annual leases through Airbnb.
Design an app to help tourists find and book micromobility options (bikes, scooters, etc).
What’s your favorite product? Why?
Name a badly‑designed product. What makes it badly‑designed? What does it do well?
How would you improve Airbnb’s search process on mobile?
Airbnb is expanding into a new city in Canada. Would you try to recruit guests or hosts first? How would you do this?
How would you increase the conversion rate (i.e. the percent of people who browse who actually book) of new Airbnb enterprise users?
Robinhood offers new members one free share of stock, randomly chosen from a set of stocks. How would you decide which stocks to put in this set?
How would you add advertisements to Robinhood? Walk me through both the advertiser and user experiences.
Should Robinhood have two different apps for beginners and expert investors?
How would you improve user trust in Robinhood?
Design a stock trading simulation game for high schoolers in finance class.
What’s one interesting product you use every week? Why do you like it?
How would you improve Robinhood’s crypto offerings?
Tell me about your favorite product. If you were its PM and its budget was cut by 50%, what features would you cut and which would you keep?
Improve YouTube thumbnail quality via tooling, machine learning, and creator experience.
Tell a structured story about adopting a product recently and how you'd improve it with clear metrics.
Outline 6- and 12-month roadmaps for a beloved yet flawed product.
Prepare elevator pitches for a few products you use and dive deep into improving one.
Diagnose low adoption and propose fixes for a promising product.
Improve the connecting-flight experience with better timing, notifications, and airport assistance.
Improve a bicycle with new hardware/software features and outline a GTM plan.
Outline several TikTok improvements and prioritize the most impactful idea with an elevator pitch.
Design Teams features that keep collaboration productive even without connectivity.
Design a mall experience that blends discovery, navigation, and community moments.
List favorite Google products and drill into improving one with data-backed ideas.
Explain what you enjoy about a messaging app you don't own and propose improvements with metrics.
Describe goals, KPIs, and improvements for a product you use regularly.
Identify a social platform you enjoy and explain a data-driven improvement plan.
Describe your favorite web app and propose a measurable improvement.
Describe your favorite product and outline concrete improvements with data.
Describe another favorite product and how you'd make it even better.
Plan a multi-tier launch for a smart fridge that highlights health, freshness, and Google integration.
Outline a six-month roadmap focused on Fi's expansion, reliability, and premium positioning.
Suggest a high-leverage feature for PowerPoint that boosts collaboration and measurement.
Detail a P2P app go-to-market strategy with growth loops and trust-building.
Design a business model for teleportation that balances accessibility, tiered pricing, and regulation.
What's a product that annoys you? What would you do to improve it? Why do you think the makers of the app haven't improved it yet?
What's one product that would benefit from the addition of video chat? How would you add that feature? Walk me through the details.
How would you improve the Google Maps interface for the legally blind?
Design a platform that helps friends and family discover shared interests.
Design a hobby discovery platform that connects people with new activities.
Design a transportation service for children to travel safely.
Create a product for families with kids to manage activities and memories.
Build a platform for borrowing and lending household items within communities.
Design a doctor search and appointment booking platform.
Design a boutique cheese shopping experience using Meta technologies.
Define the first product you would build at a new Meta-affiliated startup.
Create a volunteering platform that connects people with causes.
Design a product for movie discovery and discussion.
Design a platform to support independent bookstores.
Improve user engagement on Facebook Dating.
Improve Messenger reactions to better capture nuanced user responses.
Transform a physical product you enjoy into a connected device.
Integrate features from popular streaming or music apps into Meta products.
Improve a product with poor adoption by analyzing barriers and redesigning it.
Improve your favorite messaging app by adding new features and improvements.
Launch a service for digital nomads that provides workspace access and community.
Add stories surfaces across Meta’s family of apps to drive engagement.
Leverage Facebook to drive Instagram usage among different demographics.
What does Meta’s mission mean to you?
Design an elevator system for a high-rise office building.
Design a way to make micro-tipping on Twitter easier.
Pick an appliance you use regularly. What’s one button or other "widget" you would remove from it?
Suppose you were deployed to an Azure customer’s site and tasked with understanding their needs and customizing Azure solutions to fit their needs. What would your process be?
Design an app for a furniture company, such as one that makes desk chairs. What would the key features be?
How would you measure the success of Facebook Live?
Design an elevator system for a high-rise office building.
Design a way to make micro-tipping on Twitter easier.
Pick an appliance you use regularly. What’s one button or other "widget" you would remove from it?
Suppose you were deployed to an Azure customer’s site and tasked with understanding their needs and customizing Azure solutions to fit their needs. What would your process be?
Design an app for a furniture company, such as one that makes desk chairs. What would the key features be?
Suppose you’re a PM on Bing, and users are complaining about poor rankings of search results. What would you do to better understand their needs and to fix the problem?
Suppose you’re a PM on Bing, and users are complaining about poor rankings of search results. What would you do to better understand their needs and to fix the problem?
Pick a product you’ve started using a lot in the last few months. Why’d you start using it? How would you improve it?
Name 3-5 products you use, either software or hardware; I'll pick one for us to discuss. Provide an elevator pitch for the product and how would you improve it.
What's your favorite Google product, and why? How would you improve it?
Practice product sense interview questions for PM interviews. Master product design, user empathy, and feature prioritization skills asked at FAANG companies. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.