Product Sense Interview Questions
Product sense questions test your ability to build products from 0 to 1. Interviewers want to see how you identify user needs, prioritize features, and make product decisions. These questions are a core part of PM interviews at Google, Meta, Amazon, and other top tech companies.
Tips for Product Sense Interview Questions
- •Start by clarifying the user segment and their pain points
- •Use frameworks like CIRCLES or AARRR to structure your answer
- •Always discuss tradeoffs when prioritizing features
- •End with success metrics to measure your product's impact
Practice Product Sense Interview Questions
Design a long‑term rental marketplace on Airbnb
Airbnb currently offers monthly rentals through the Sublets product. Now design a way for people to find annual leases through Airbnb.
Design an app for tourists to book micromobility options
Design an app to help tourists find and book micromobility options (bikes, scooters, etc).
Discuss your favorite product and why
What’s your favorite product? Why?
Critique a poorly designed product
Name a badly‑designed product. What makes it badly‑designed? What does it do well?
Improve Airbnb’s mobile search experience
How would you improve Airbnb’s search process on mobile?
Launching a new city: recruiting hosts vs. guests
Airbnb is expanding into a new city in Canada. Would you try to recruit guests or hosts first? How would you do this?
Increase conversion of new Airbnb enterprise users
How would you increase the conversion rate (i.e. the percent of people who browse who actually book) of new Airbnb enterprise users?
Selecting stocks for Robinhood’s free-share onboarding incentive
Robinhood offers new members one free share of stock, randomly chosen from a set of stocks. How would you decide which stocks to put in this set?
Adding advertisements to Robinhood
How would you add advertisements to Robinhood? Walk me through both the advertiser and user experiences.
Evaluating separate apps for beginner and expert investors
Should Robinhood have two different apps for beginners and expert investors?
Improving user trust in Robinhood
How would you improve user trust in Robinhood?
Stock trading simulation game for high schoolers
Design a stock trading simulation game for high schoolers in finance class.
Describing an interesting weekly product and why it appeals
What’s one interesting product you use every week? Why do you like it?
Improving Robinhood’s crypto offerings
How would you improve Robinhood’s crypto offerings?
Prioritizing features under budget cuts
Tell me about your favorite product. If you were its PM and its budget was cut by 50%, what features would you cut and which would you keep?
You're a PM at YouTube and are tasked with improving thumbnail quality. How would you do it?
Improve YouTube thumbnail quality via tooling, machine learning, and creator experience.
Pick a product you've started using a lot in the last few months. Why did you start using it? How would you improve it?
Tell a structured story about adopting a product recently and how you'd improve it with clear metrics.
Suggest some ways to improve Google Cloud Functions.
Improve Google Cloud Functions with faster developer feedback, observability, and pricing clarity.
What's a product that you like but that has a lot of flaws?
Outline 6- and 12-month roadmaps for a beloved yet flawed product.
Name 3–5 products you use, either software or hardware; I'll pick one for us to discuss. Provide an elevator pitch for the product and how you would improve it.
Prepare elevator pitches for a few products you use and dive deep into improving one.
What's a product you like that doesn’t have strong adoption? How would you improve it?
Diagnose low adoption and propose fixes for a promising product.
How would you improve the experience of catching a connecting flight?
Improve the connecting-flight experience with better timing, notifications, and airport assistance.
How would you improve a bicycle? What would your go-to-market plan be for this new product?
Improve a bicycle with new hardware/software features and outline a GTM plan.
Pitch 3–5 potential improvements for TikTok. Now prioritize them and give an elevator pitch for your best idea.
Outline several TikTok improvements and prioritize the most impactful idea with an elevator pitch.
How would you make Microsoft Teams more useful for people working offline?
Design Teams features that keep collaboration productive even without connectivity.
How would you improve the experience inside a shopping mall?
Design a mall experience that blends discovery, navigation, and community moments.
Name your three favorite Google products. [Interviewer picks one.] How would you improve it?
List favorite Google products and drill into improving one with data-backed ideas.
How would you improve the monetization of billboard ads?
Modernize billboards with digital signals, measurement, and programmable campaigns.
Pick your favorite messaging app, ideally one you've never worked on. Why do you like it, and how would you improve it?
Explain what you enjoy about a messaging app you don't own and propose improvements with metrics.
Pick a product you use regularly. What are some key goals you'd set for the product? What metrics would you track? How would you improve the product?
Describe goals, KPIs, and improvements for a product you use regularly.
Pick your favorite social networking platform and tell me how you'd improve it.
Identify a social platform you enjoy and explain a data-driven improvement plan.
How would you improve the experience of going to an amusement park?
Design an amusement park experience with flow, personalization, and measurable delight.
You just joined YouTube as a PM. What new things could YouTube do for the learning/education vertical?
Develop growth initiatives for YouTube’s education segment with creator, learner, and partner incentives.
Tell me about your favorite web app and how you'd improve it.
Describe your favorite web app and propose a measurable improvement.
How would you improve Venmo?
Elevate Venmo by improving social payments, trust, and engagement at scale.
What's your favorite product? How would you improve it?
Describe your favorite product and outline concrete improvements with data.
What's your favorite product? How would you improve it?
Describe another favorite product and how you'd make it even better.
How would you publicize the launch of your new smart fridge?
Plan a multi-tier launch for a smart fridge that highlights health, freshness, and Google integration.
Your engineering team has built a teleportation machine. Define some product use cases (plus GTM, marketing, distribution, etc.) that you'd pitch to Google's CEO.
Pitch teleportation use cases, go-to-market, and safety strategy to leadership.
What adjacent markets could PayPal expand into?
Recommend high-leverage adjacent markets for PayPal, with value propositions and experimentation roadmap.
Define a six-month roadmap for Google Fi.
Outline a six-month roadmap focused on Fi's expansion, reliability, and premium positioning.
What should Microsoft PowerPoint build next?
Suggest a high-leverage feature for PowerPoint that boosts collaboration and measurement.
How would you increase the number of Chrome extensions that get installed by 10x?
Design a growth plan for Chrome extensions focusing on discovery, quality signals, and developer incentives.
Imagine you're a PM in Google's consumer hardware organization. What would you build next?
Propose the next consumer hardware product with strategy, metrics, and go-to-market.
You just launched a new peer-to-peer payments app. How would you take it to market and grow it?
Detail a P2P app go-to-market strategy with growth loops and trust-building.
You're a PM on YouTube. What would you build to grow YouTube's presence in emerging markets?
Propose features and partnerships to expand YouTube usage in emerging markets.
Google has invented a teleportation device. What would your business model be? How would you price the device?
Design a business model for teleportation that balances accessibility, tiered pricing, and regulation.
Google Cloud offers new customers free access to limited tiers of some core products, plus $300 in free credits. If you had to redesign the new-customer incentive program, what would you do?
Reimagine Google Cloud’s onboarding incentives to boost activation, learning, and conversion.
What's a product that annoys you? What would you do to improve it?
What's a product that annoys you? What would you do to improve it? Why do you think the makers of the app haven't improved it yet?
What's one product that would benefit from the addition of video chat?
What's one product that would benefit from the addition of video chat? How would you add that feature? Walk me through the details.
How would you improve the Google Maps interface for the legally blind?
How would you improve the Google Maps interface for the legally blind?
WhatsApp for low-spec phones
Design a version of WhatsApp for low-spec and low-bandwidth phones.
Grocery shopping app
Design a grocery shopping app for households and communities.
Standalone maps app
Create a standalone maps app for the Meta ecosystem.
Compete with Airbnb Experiences
Build a product to compete with Airbnb Experiences using Meta technologies.
VR experience for the blind
Design a virtual reality device or experience for people who are blind.
Reimagine public libraries
Reimagine the public library experience using Meta technologies.
Smart parking garage
Design a smart parking garage solution integrating software and hardware.
Learning from experts
Create a platform for learning from experts.
Connect friends with shared interests
Design a platform that helps friends and family discover shared interests.
Apartment hunter product
Build a product to help apartment hunters find homes.
Hobby discovery platform
Design a hobby discovery platform that connects people with new activities.
Travel features across Meta
Create travel features that integrate across Meta’s family of apps.
Real estate app
Design a real estate app using Meta’s social graph.
Transportation for children
Design a transportation service for children to travel safely.
Event planning service
Design an event planning service for large gatherings like weddings and conferences.
Family product
Create a product for families with kids to manage activities and memories.
Borrowing and lending platform
Build a platform for borrowing and lending household items within communities.
Doctor search platform
Design a doctor search and appointment booking platform.
Standalone travel product
Create a standalone travel planning product under Meta.
Tissue donation platform
Design a tissue or organ donation platform to connect donors and recipients.
Cheese shopping app
Design a boutique cheese shopping experience using Meta technologies.
Sports engagement product
Create a sports product that helps fans engage with teams and players.
First product at a startup
Define the first product you would build at a new Meta-affiliated startup.
E-commerce on WhatsApp
Design a way to integrate e-commerce into WhatsApp.
Volunteering platform
Create a volunteering platform that connects people with causes.
Movie discovery product
Design a product for movie discovery and discussion.
Education platform
Build an education platform that connects learners and educators globally.
Fitness and wellness platform
Design a fitness and wellness platform using Meta technologies.
Content creator monetization
Create a content creator monetization platform within Meta.
AR platform for museums
Develop an augmented reality platform for museums.
Support independent bookstores
Design a platform to support independent bookstores.
Redesign Facebook Events
Redesign Facebook Events from scratch with a focus on user engagement.
Improve Instagram Reels
Improve Instagram Reels to better compete with TikTok; propose version 1 and version 2 features.
Stop fake news
Develop features to stop the spread of fake news and misinformation on Meta products.
Improve Facebook Dating
Improve user engagement on Facebook Dating.
Improve Messenger reactions
Improve Messenger reactions to better capture nuanced user responses.
Improve WhatsApp
Pitch innovative ideas to improve WhatsApp.
Improve Instagram Stories
Improve Instagram Stories with a roadmap for version 1 and version 2 enhancements.
Connected device transformation
Transform a physical product you enjoy into a connected device.
Evolve Meta VR social
Evolve Meta’s VR social experiences to increase adoption and engagement.
Add streaming features
Integrate features from popular streaming or music apps into Meta products.
Improve recommendation algorithms
Improve recommendation algorithms across Meta’s content feeds.
Pitch AI product
Pitch new ideas for a Meta AI product to delight users.
Build food delivery business
Create a plan to build a food delivery business within the Meta ecosystem.
Improve Facebook News
Improve Facebook News to make it more trustworthy and engaging.
Improve poorly adopted product
Improve a product with poor adoption by analyzing barriers and redesigning it.
Improve connecting flights
Improve the experience of catching a connecting flight using Meta technologies.
Improve bicycle experience
Improve the bicycle experience by integrating digital technologies and a go-to-market strategy.
Improve shopping mall experience
Improve the experience inside a shopping mall using Meta’s digital platforms.
Improve messaging app
Improve your favorite messaging app by adding new features and improvements.
Improve billboard monetization
Improve the monetization of billboard advertisements using data and targeting.
Enter digital health tracking
Enter the digital health tracking market with a new Meta product.
Service for digital nomads
Launch a service for digital nomads that provides workspace access and community.
Neobank for Gen Z
Launch a neobank for Gen Z in partnership with Meta.
Roll out AI tutors
Roll out AI tutors for K-12 education and scale them.
Scale P2P money transfer
Scale Meta’s peer-to-peer money transfer product to global markets.
Add stories surfaces
Add stories surfaces across Meta’s family of apps to drive engagement.
Drive Instagram usage via Facebook
Leverage Facebook to drive Instagram usage among different demographics.
Grow Instagram Shops
Grow Instagram Shops adoption and revenue.
Convert music listeners to podcasts
Develop strategies to convert music listeners to podcast consumers on a Meta platform.
Launch travel feature
Design and launch a new travel feature for Facebook.
Meaning of Meta’s mission
What does Meta’s mission mean to you?
Design an elevator system for a high-rise office
Design an elevator system for a high-rise office building.
Make micro-tipping on social media easy
Design a way to make micro-tipping on Twitter easier.
Improving an everyday appliance by simplifying controls
Pick an appliance you use regularly. What’s one button or other "widget" you would remove from it?
Customizing Azure solutions for a customer
Suppose you were deployed to an Azure customer’s site and tasked with understanding their needs and customizing Azure solutions to fit their needs. What would your process be?
Design an app for a furniture company
Design an app for a furniture company, such as one that makes desk chairs. What would the key features be?
About Product Sense Interview Questions
Practice product sense interview questions for PM interviews. Master product design, user empathy, and feature prioritization skills asked at FAANG companies. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.