Product Sense Interview Questions
Product sense questions test your ability to build products from 0 to 1. Interviewers want to see how you identify user needs, prioritize features, and make product decisions. These questions are a core part of PM interviews at Google, Meta, Amazon, and other top tech companies.
Pro Tips for Product Sense
- ✓Start by clarifying the user segment and their pain points
- ✓Use frameworks like CIRCLES or AARRR to structure your answer
- ✓Always discuss tradeoffs when prioritizing features
- ✓End with success metrics to measure your product's impact
Practice Questions
Design a long‑term rental marketplace on Airbnb
Airbnb currently offers monthly rentals through the Sublets product. Now design a way for people to find annual leases through Airbnb.
Design an app for tourists to book micromobility options
Design an app to help tourists find and book micromobility options (bikes, scooters, etc).
Discuss your favorite product and why
What’s your favorite product? Why?
Critique a poorly designed product
Name a badly‑designed product. What makes it badly‑designed? What does it do well?
Improve Airbnb’s mobile search experience
How would you improve Airbnb’s search process on mobile?
Launching a new city: recruiting hosts vs. guests
Airbnb is expanding into a new city in Canada. Would you try to recruit guests or hosts first? How would you do this?
Increase conversion of new Airbnb enterprise users
How would you increase the conversion rate (i.e. the percent of people who browse who actually book) of new Airbnb enterprise users?
Selecting stocks for Robinhood’s free-share onboarding incentive
Robinhood offers new members one free share of stock, randomly chosen from a set of stocks. How would you decide which stocks to put in this set?
Adding advertisements to Robinhood
How would you add advertisements to Robinhood? Walk me through both the advertiser and user experiences.
Evaluating separate apps for beginner and expert investors
Should Robinhood have two different apps for beginners and expert investors?
Improving user trust in Robinhood
How would you improve user trust in Robinhood?
Stock trading simulation game for high schoolers
Design a stock trading simulation game for high schoolers in finance class.
Describing an interesting weekly product and why it appeals
What’s one interesting product you use every week? Why do you like it?
Improving Robinhood’s crypto offerings
How would you improve Robinhood’s crypto offerings?
Prioritizing features under budget cuts
Tell me about your favorite product. If you were its PM and its budget was cut by 50%, what features would you cut and which would you keep?
You're a PM at YouTube and are tasked with improving thumbnail quality. How would you do it?
Improve YouTube thumbnail quality via tooling, machine learning, and creator experience.
Pick a product you've started using a lot in the last few months. Why did you start using it? How would you improve it?
Tell a structured story about adopting a product recently and how you'd improve it with clear metrics.
What's a product that you like but that has a lot of flaws?
Outline 6- and 12-month roadmaps for a beloved yet flawed product.
Name 3–5 products you use, either software or hardware; I'll pick one for us to discuss. Provide an elevator pitch for the product and how you would improve it.
Prepare elevator pitches for a few products you use and dive deep into improving one.
What's a product you like that doesn’t have strong adoption? How would you improve it?
Diagnose low adoption and propose fixes for a promising product.
How would you improve the experience of catching a connecting flight?
Improve the connecting-flight experience with better timing, notifications, and airport assistance.
How would you improve a bicycle? What would your go-to-market plan be for this new product?
Improve a bicycle with new hardware/software features and outline a GTM plan.
Pitch 3–5 potential improvements for TikTok. Now prioritize them and give an elevator pitch for your best idea.
Outline several TikTok improvements and prioritize the most impactful idea with an elevator pitch.
How would you make Microsoft Teams more useful for people working offline?
Design Teams features that keep collaboration productive even without connectivity.
How would you improve the experience inside a shopping mall?
Design a mall experience that blends discovery, navigation, and community moments.
Name your three favorite Google products. [Interviewer picks one.] How would you improve it?
List favorite Google products and drill into improving one with data-backed ideas.
Pick your favorite messaging app, ideally one you've never worked on. Why do you like it, and how would you improve it?
Explain what you enjoy about a messaging app you don't own and propose improvements with metrics.
Pick a product you use regularly. What are some key goals you'd set for the product? What metrics would you track? How would you improve the product?
Describe goals, KPIs, and improvements for a product you use regularly.
Pick your favorite social networking platform and tell me how you'd improve it.
Identify a social platform you enjoy and explain a data-driven improvement plan.
Tell me about your favorite web app and how you'd improve it.
Describe your favorite web app and propose a measurable improvement.
What's your favorite product? How would you improve it?
Describe your favorite product and outline concrete improvements with data.
What's your favorite product? How would you improve it?
Describe another favorite product and how you'd make it even better.
How would you publicize the launch of your new smart fridge?
Plan a multi-tier launch for a smart fridge that highlights health, freshness, and Google integration.
Define a six-month roadmap for Google Fi.
Outline a six-month roadmap focused on Fi's expansion, reliability, and premium positioning.
What should Microsoft PowerPoint build next?
Suggest a high-leverage feature for PowerPoint that boosts collaboration and measurement.
You just launched a new peer-to-peer payments app. How would you take it to market and grow it?
Detail a P2P app go-to-market strategy with growth loops and trust-building.
Google has invented a teleportation device. What would your business model be? How would you price the device?
Design a business model for teleportation that balances accessibility, tiered pricing, and regulation.
What's a product that annoys you? What would you do to improve it?
What's a product that annoys you? What would you do to improve it? Why do you think the makers of the app haven't improved it yet?
What's one product that would benefit from the addition of video chat?
What's one product that would benefit from the addition of video chat? How would you add that feature? Walk me through the details.
How would you improve the Google Maps interface for the legally blind?
How would you improve the Google Maps interface for the legally blind?
Connect friends with shared interests
Design a platform that helps friends and family discover shared interests.
Hobby discovery platform
Design a hobby discovery platform that connects people with new activities.
Transportation for children
Design a transportation service for children to travel safely.
Family product
Create a product for families with kids to manage activities and memories.
Borrowing and lending platform
Build a platform for borrowing and lending household items within communities.
Doctor search platform
Design a doctor search and appointment booking platform.
Cheese shopping app
Design a boutique cheese shopping experience using Meta technologies.
First product at a startup
Define the first product you would build at a new Meta-affiliated startup.
Volunteering platform
Create a volunteering platform that connects people with causes.
Movie discovery product
Design a product for movie discovery and discussion.
Support independent bookstores
Design a platform to support independent bookstores.
Improve Facebook Dating
Improve user engagement on Facebook Dating.
Improve Messenger reactions
Improve Messenger reactions to better capture nuanced user responses.
Connected device transformation
Transform a physical product you enjoy into a connected device.
Add streaming features
Integrate features from popular streaming or music apps into Meta products.
Improve poorly adopted product
Improve a product with poor adoption by analyzing barriers and redesigning it.
Improve messaging app
Improve your favorite messaging app by adding new features and improvements.
Service for digital nomads
Launch a service for digital nomads that provides workspace access and community.
Add stories surfaces
Add stories surfaces across Meta’s family of apps to drive engagement.
Drive Instagram usage via Facebook
Leverage Facebook to drive Instagram usage among different demographics.
Meaning of Meta’s mission
What does Meta’s mission mean to you?
Design an elevator system for a high-rise office
Design an elevator system for a high-rise office building.
Make micro-tipping on social media easy
Design a way to make micro-tipping on Twitter easier.
Improving an everyday appliance by simplifying controls
Pick an appliance you use regularly. What’s one button or other "widget" you would remove from it?
Customizing Azure solutions for a customer
Suppose you were deployed to an Azure customer’s site and tasked with understanding their needs and customizing Azure solutions to fit their needs. What would your process be?
Design an app for a furniture company
Design an app for a furniture company, such as one that makes desk chairs. What would the key features be?
About Product Sense Interview Questions
Practice product sense interview questions for PM interviews. Master product design, user empathy, and feature prioritization skills asked at FAANG companies. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.