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Amazon PM Interview Questions

137 questions reported from Amazon product manager interviews, each with an expert answer. Free questions are open to everyone; Premium unlocks the rest.

1 new question added in October 2026.

Questions
137
Easy
9
Medium
108
Hard
20

What to expect at Amazon

  • Behavioral rounds map to the Leadership Principles; prepare STAR stories for each
  • Bar-raiser rounds go deep on one story, so know your numbers
  • Frame product answers as working backwards from the customer

137 questions match

How do you quantify customer satisfaction? What are a few metrics that might help you measure it? Which metric(s) should Amazon use?44 answers
Easy
Metrics
How would you measure the success of Amazon’s Returns feature?
Medium
Metrics
How would you quantify customer satisfaction on Amazon Prime Video?
Medium
Metrics
What metrics would you track for AmazonBasics’ electronics products?
Medium
Metrics
What success metrics would you track for Amazon Prime's international launch?
Hard
Metrics
What success metrics would you track for Amazon Prime Video’s homepage A/B test?
Medium
Metrics
How would you measure customer satisfaction with Amazon's Returns feature?
Medium
Metrics
How would you measure the success of AmazonBasics’ electronics products?
Medium
Metrics
What metrics would you track for Amazon's publisher experience?
Medium
Metrics
Asked Jan 2026Target Customers for Amazon Healthcare
Medium
Strategy
Asked Jan 2026Pitch a New Vertical for Amazon
Hard
Strategy
Asked Jan 2026Deep Dive on Amazon Advertising
Medium
Strategy
Should Amazon enter the cryptocurrency space? Why or why not? If yes, how?
Hard
Strategy
Should Amazon enter the education market? How large might that market be (in dollars)?
Medium
Strategy
Asked Jan 2026What regulatory challenges might we face if we were to launch a hypothetical new product in Europe?
Hard
Strategy
Asked Jan 2026Define a metrics dashboard for Amazon's AR furniture shopping experience.
Medium
Metrics
Asked Jan 2026Tell me about a time when you didn't have enough data to make a decision. What did you do?
Medium
Behavioral
What other company do you think scares Amazon’s Csuite executives the most right now?
Easy
Strategy
Asked Jan 2026Should AWS leads be worried about Google Cloud? Why or why not? What parts of that service are most and least threatening?
Medium
Strategy
What’s a useful physical item that’s too expensive? If AmazonBasic s were to make a cheaper version of it, what features would you keep and which would you cut?
Easy
Product Design
What should Amazon do if we can’t find any products that match a user’s search query?
Medium
Product Design
Asked Jan 2026Amazon Launch on Remote Island
Hard
Product Design
Redesign a coffee shop from the ground up.
Medium
Product Design
Asked Jan 2026AWS Receipt Digitization Service
Medium
Product Design
Asked Jan 2026Design a new Amazon version of Yelp.
Medium
Product Design
“skills,” what do you think they should be?
Easy
Product Design
Solving Walmart Customer Pain Points
Medium
Product Design
Amazon is launching “starter kits” for new college students. These are about the size of a suitcase and should contain useful items for these students. What would you include?
Easy
Product Design
Asked Jan 2026Amazon’s restaurant delivery business failed and was shut down. Redesign this business from the ground up. What would you do differently?
Hard
Product Design
Asked Jan 2026[Picks a metric on your resume] How did you derive this metric? What methodology did you use to compute it? Were there any flaws in this methodology ?
Medium
Technical
Asked Jan 2026AWS SNS (Simple Notification Service) offers APIs to send text messages. Sketch out the databases and other backend systems that might power this service.
Hard
Technical
Asked Jan 2026Say Amazon wanted to create a new web browser. Talk me through the necessary technical requirements and components we’d have to build.
Hard
Technical
Asked Jan 2026Amazon Search Backend
Hard
Technical
Asked Jan 2026Tell me how you'd design the backend for a musicstreaming service like Amazon Music.
Hard
Technical
Asked Jan 2026Amazon Luna Backend
Hard
Technical
Asked Jan 2026Do a system design for an Alexaenabled Peloton. Define APIs and system architecture, and explain various components that you find interesting.
Hard
Technical
Collaborative Filtering for a 5-Year-Old
Easy
Technical
Asked Jan 2026How do you think Amazon’s logistics and supply chain are so efficient? What is the “secret sauce,” if any?
Medium
Technical
Teach me about SQL versus NoSQL databases. In which situations should I pick either one?
Easy
Technical
Asked Feb 2026Walk me through how you would set up and run an A/B test to determine whether Amazon Prime Video’s homepage should show large or mediumsized image tiles for recommende d shows. Give details.
Medium
Metrics
Asked Feb 2026AWS Sumerian provides AR and VR features for cloud customers. If you were the GM of this division, what metrics would you show on your dashboard?
Medium
Metrics
Besides revenue and profit, what metrics would you track if you were the PM on AmazonBasic s’ electronics products like charging cables and backup batteries?
Medium
Metrics
Asked Feb 2026If you were a PM on the team that inserts ads into Amazon’s search result pages, what would your success metrics be?
Medium
Metrics
Asked Feb 2026Suppose you’re the new PM in charge of Amazon’s publisher experience. What key success metrics would you track? (Follow-up: What’s one improvement you would make? How would you measure the success of this initiative?)
Medium
Metrics
Asked Feb 2026Think back to one of your past PM experiences. What metrics did you use to measure your product's long-term health? What metrics did you use to track your progress toward shortor mid-term goals?
Medium
Metrics
Asked Feb 2026Normally, customers have to spend at least $35 to get free Amazon Prime Fresh shipping. Suppose one new experiment reduced that threshold to just $25 in one US state. Walk me through your decisionmaking process as you investigate the data and decide whether to roll out the new price nationwide.
Medium
Execution
Asked Feb 2026Suppose you launched a feature that shows higherresolution images on the search result page, so that the items on sale look more attractive. CTR increased 3%, but the page takes an average of 0.3 seconds more to load. Is this feature a success?
Medium
Execution
Asked Feb 2026The number of customers for AWS’s Simple Email Service (SES) customers stayed the same monthover-month, but the team’s revenue decreased 10%. What might have happened?
Medium
Execution
Asked Feb 2026Say you’re in charge of determining how many minutes of ads should be played during a onehour-long Amazon Prime Video show. How would you go about figuring out the best total ad duration?
Medium
Execution
Imagine the newest version of Amazon Snowballs has a 10% thinner profit margin but 10% greater sales volume. Is this a good thing?
Medium
Execution