Amazon PM Interview Questions
Practice real product manager interview questions asked at Amazon. Master the skills and frameworks needed to ace your Amazon PM interview.
Pro Tips for Amazon PM Interviews
- ✓Study and apply the 14 Amazon Leadership Principles
- ✓Prepare STAR stories that demonstrate customer obsession
- ✓Expect bar raiser rounds with behavioral deep-dives
- ✓Practice working backwards from customer needs
Practice Questions
Quantify Amazon Customer Satisfaction
How do you quantify customer satisfaction? What are a few metrics that might help you measure it? Which metric(s) should Amazon use?
How would you measure the success of Amazon’s Returns feature?
Define success metrics for Amazon’s Returns flow that balance customer experience with operational cost.
How would you quantify customer satisfaction on Amazon Prime Video?
Define satisfaction metrics for Prime Video that balance content resonance, retention, and streaming quality.
What metrics would you track for AmazonBasics’ electronics products?
Track AmazonBasics electronics through sales, quality, and loyalty signals.
What success metrics would you track for Amazon Prime's international launch?
Define acquisition, retention, and content metrics for Prime's international expansion.
What success metrics would you track for Amazon Prime Video’s homepage A/B test?
Define the metrics and guardrails to evaluate a homepage layout A/B test for Prime Video.
How would you measure customer satisfaction with Amazon's Returns feature?
Identify customer satisfaction KPIs for Amazon Returns balancing efficiency and loyalty.
How would you measure the success of AmazonBasics’ electronics products?
Define KPIs for AmazonBasics electronics covering quality, demand, and profitability.
What success metrics would you use for Amazon’s new country Prime launch?
Pick KPIs to monitor Prime adoption, engagement, and retention in a new country.
What metrics would you track for Amazon's publisher experience?
Define a KPI set for Amazon’s publisher platform covering revenue, engagement, and health signals.
What metrics would you track to measure the success of Amazon Prime Video's A/B test?
Define KPIs for evaluating Prime Video homepage tile experiments while guarding against engagement noise.
What success metrics would you track for Amazon's Publisher Experience?
Define a KPI framework for Amazon’s publisher experience balancing revenue, tooling, and satisfaction.
Should Amazon Enter Cryptocurrency?
Should Amazon enter the cryptocurrency space? Why or why not? If yes, how?
Amazon in the Education Market
Should Amazon enter the education market? How large might that market be (in dollars)?
Company That Scares Amazon Executives
What other company do you think scares Amazon’s C-suite executives the most right now?
AmazonBasics: Keep or Cut Features
What’s a useful physical item that’s too expensive? If AmazonBasics were to make a cheaper version of it, what features would you keep and which would you cut?
Handling Zero Search Results
What should Amazon do if we can’t find any products that match a user’s search query?
Redesign a Coffee Shop
Redesign a coffee shop from the ground up.
Top 5 Alexa Skills
If Alexa could only support 5 “skills,” what do you think they should be?
Solving Walmart Customer Pain Points
What’s a major pain point that Walmart customers run into? What would you build to address those?
Amazon College Starter Kit
Amazon is launching “starter kits” for new college students. These are about the size of a suitcase and should contain useful items for these students. What would you include?
Collaborative Filtering for a 5-Year-Old
Explain collaborative filtering to a five-year-old.
SQL vs NoSQL
Teach me about SQL versus NoSQL databases. In which situations should I pick either one?
About Amazon PM Interviews
Practice 42 product manager interview questions commonly asked at Amazon. Our collection includes product sense, execution, metrics, and strategy questions verified by PMs who have interviewed at Amazon. Each question includes expert answers and community solutions to help you prepare for your Amazon PM interview.