Practice real product manager interview questions asked at Amazon. Master the skills and frameworks needed to ace your Amazon PM interview.
How do you quantify customer satisfaction? What are a few metrics that might help you measure it? Which metric(s) should Amazon use?
Define success metrics for Amazon’s Returns flow that balance customer experience with operational cost.
Define satisfaction metrics for Prime Video that balance content resonance, retention, and streaming quality.
Track AmazonBasics electronics through sales, quality, and loyalty signals.
Define acquisition, retention, and content metrics for Prime's international expansion.
Define the metrics and guardrails to evaluate a homepage layout A/B test for Prime Video.
Identify customer satisfaction KPIs for Amazon Returns balancing efficiency and loyalty.
Define KPIs for AmazonBasics electronics covering quality, demand, and profitability.
Pick KPIs to monitor Prime adoption, engagement, and retention in a new country.
Define a KPI set for Amazon’s publisher platform covering revenue, engagement, and health signals.
Define KPIs for evaluating Prime Video homepage tile experiments while guarding against engagement noise.
Define a KPI framework for Amazon’s publisher experience balancing revenue, tooling, and satisfaction.
Should Amazon enter the cryptocurrency space? Why or why not? If yes, how?
Should Amazon enter the education market? How large might that market be (in dollars)?
What other company do you think scares Amazon’s C-suite executives the most right now?
What’s a useful physical item that’s too expensive? If AmazonBasics were to make a cheaper version of it, what features would you keep and which would you cut?
What should Amazon do if we can’t find any products that match a user’s search query?
Redesign a coffee shop from the ground up.
If Alexa could only support 5 “skills,” what do you think they should be?
What’s a major pain point that Walmart customers run into? What would you build to address those?
Amazon is launching “starter kits” for new college students. These are about the size of a suitcase and should contain useful items for these students. What would you include?
Explain collaborative filtering to a five-year-old.
Teach me about SQL versus NoSQL databases. In which situations should I pick either one?
Besides revenue and profit, what metrics would you track if you were the PM on AmazonBasic s’ electronics products like charging cables and backup batteries?
Imagine the newest version of Amazon Snowballs has a 10% thinner profit margin but 10% greater sales volume. Is this a good thing?
Say Amazon Luna lost 12% of its subscriber base monthover-month. Walk me through what your investigation would look like.
A data leak exposes many terabytes of private data stored on S3. You’re the PM in charge. What do you do?
What should Amazon do if we can’t find any products that match a user’s search query?
Design a new Amazon version of Yelp.
Design a new Amazon smartwatch.
Tell me about a time when you innovated.
Design an app to help customers reserve tables at a restaurant. What core features would you build? How would you monetize this product?
Name an industry that will be huge in 2030 but doesn’t exist yet. How can Amazon become a leader in it?
Should AWS leads be worried about Google Cloud? Why or why not? What parts of that service are most and least threatening?
Compare Amazon Prime Video, Hulu, Disney+, and Netflix. Which one has the brightest future? Why?
Tell me about a time when you had to use data to support an argument. How did you present that data? What pushback did you get?
Tell me about a time when you had to disagree and commit. In other words, a time when your proposal was unsuccessful and you had to commit to someone else’s idea.
If you had to pick just 3 Leadership Principles to teach to new Amazon PMs, which would you pick, and why?
Why do you want to be a PM or PMT? How is this the best way to meet your goals?
Tell me about a time when you applied Amazon’s Leadership Principles to your own daily life.
If you had to add a new Leadership Principle, what would it be? If you had to remove one, which would you pick?
What are Amazon’s 2 newest Leadership Principles? What would you do to help further those goals?
Tell me about a time when you came up with an innovative solution.
Tell me about a time when you had to deliver a project under a tight timeline. What sacrifices did you have to make? How did it impact the final deliverable? [Deliver Results]
Tell me about a time when you did an indepth analysis to understand and solve a problem. How did you know you were focusing on the right factors? What was the outcome? [Dive Deep]
Tell me how you’d build an AWS service that can detect fraudulent credit card transactions.
Tell me how you'd design the backend for a musicstreaming service like Amazon Music.
How do you think Amazon’s logistics and supply chain are so efficient? What is the “secret sauce,” if any?
Practice 151 product manager interview questions commonly asked at Amazon. Our collection includes product sense, execution, metrics, and strategy questions verified by PMs who have interviewed at Amazon. Each question includes expert answers and community solutions to help you prepare for your Amazon PM interview.