You launched a new signup flow that encourages users to link their social media profiles to their Airbnb accounts. An A/B test showed that 11% more users linked their social media accounts when exposed to this new flow, but 7-day retention fell by 3%. What do you do?
You launched a new signup flow that encourages users to link their social media profiles to their Airbnb accounts. An A/B test showed that 11% more users linked their social media accounts when exposed to this new flow, but 7-day retention fell by 3%. What do you do?
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