Product design questions test your ability to design new products or improve existing ones. Be prepared to create wireframes and explain your UX decisions. Focus on user needs, not just features.
How would you add advertisements to Robinhood? Walk me through both the advertiser and user experiences.
Design a solution to help small-time merchants with chargebacks and disputed payments.
Design a Lyft experience for large groups (e.g. a party of 50 people moving from the hotel to the nightclub together).
How would you improve the core PayPal app?
Suppose you run Mailchimp or a similar email marketing platform. How would you design the homescreen that users see?
How would you add advertisements to Robinhood? Walk me through both the advertiser and user experiences.
Design a motorcycle infotainment system balancing safety, usability, and contextual awareness.
Design a secure, real-time collaborative note-taking tool for businesses, outlining core flows, integrations, and validation.
Design a scalable, integrated whiteboarding tool for enterprises featuring real-time collaboration and workflow integration.
Design an end-to-end onboarding experience for a personal finance application.
Share a badly-designed yet adopted product and outline how you would redesign it, including metrics.
Design an audio-first personal finance assistant and describe how you'd measure its success.
Invent a new elevator experience that blends hospitality, accessibility, and efficiency.
Design a lightweight YouTube experience that works on ultra-low-end smartphones with limited bandwidth and storage.
Design a volunteer management app for nonprofits, highlighting metrics that prove impact.
Design a hardware solution for high school teachers with productivity and classroom measurement goals.
Design a smart closet that helps users reduce outfit decision fatigue and cares for garments.
Design an experience for visitors outside the delivery area, guiding them to alternatives while keeping the brand relationship alive.
Design a museum companion app that makes visits more discoverable, accessible, and monetizable.
Design a trusted Google experience that helps users discover, compare, and optimize credit cards.
Reimagine Marriott vending machines to reinforce hospitality through curation, ease, and loyalty.
Design an app companion for a beloved non-tech product with discovery and delight.
Design an app to help the experience of going to a large event, like a concert, convention, wedding, or sporting event.
Build a Google product for helping people find doctors.
Design a new productivity tool for Google Workspace targeted at SMBs with a remote workforce.
Design a no-code platform for Google Cloud customers to build intelligent chatbots to drop on their websites.
If colonists had to live on Mars for two years, what everyday applications would they need? How would we build them differently to account for the ~12-minute communication delay?
Design a tool to connect handymen and service providers with consumers.
What’s a useful physical item that’s too expensive? If AmazonBasics were to make a cheaper version of it, what features would you keep and which would you cut?
What should Amazon do if we can’t find any products that match a user’s search query?
Redesign a coffee shop from the ground up.
If Alexa could only support 5 “skills,” what do you think they should be?
What’s a major pain point that Walmart customers run into? What would you build to address those?
Amazon is launching “starter kits” for new college students. These are about the size of a suitcase and should contain useful items for these students. What would you include?
How would you design the web version of iCloud?
If you were designing a remote control for a new smart TV, what buttons would you include on it? What buttons would you not include?
How would you write the business requirements for a tea kettle?
Redesign the AirPods Max.
Design a product for Meta to compete with Airbnb Experiences.
Design a “smart” parking garage.
How would you build a language learning product for the Facebook app?
Suppose you're a Meta PM. How would you create a product for families with kids?
Say you're the PM of a brand-new startup and are building a new product to help customers shop for cheese. How would you design this product?
Say you're the first PM at a startup. What new product would you build for space travel?
Say you're a WhatsApp PM and want to add more ecommerce functionality. What would you do?
Build a Facebook/Instagra m feature for pet adoption.
Design a platform that helps content creators monetize their intellectual property in the age of generative AI.
Design a new PaaS offering (you are a new entrant to the market) that solves the auto-scaling problem that SaaS users might run into. You are specifically targeting engineers who are interested in running their apps and services on the public cloud. How will you differentiate yourself from existing cloud service providers? In your answer, stress the unique value proposition and walk me through your product's design.
Design a way to make microtipping on Twitter easier.
Design a new PaaS offering (you are a new entrant to the market) that solves the auto-scaling problem that SaaS users might run into. You are specifically targeting engineers who are interested in running their apps and services on the public cloud. How will you differentiate yourself from existing cloud service providers? In your answer, stress the unique value proposition and walk me through your product's design.
Pick a museum you like. Now design a mobile app for that museum.
What features would you develop for a next-gen shoe? What would your five-year vision for this product be?
Design a feature that lets customers pre-order hot items, like video game consoles, on Walmart.com.
How would you launch a grocery-delivery service in a new city? What if the market there was already extremely crowded?
Tell me about a time when you built a product roadmap. What was the most challenging part?
Pitch me some ideas to grow the userbase of Walmart+ by 50% in the next year.
Pick an Amazon product and describe how you'd improve it.
How would you build a version of WhatsApp for phones with severely limited specs and very small screens?
How could we make Meta *the* destination for people to learn from experts?
Build a product that makes it easier for people to connect with friends and family members with the same interests.
Design a standalone travel product by Meta.
You're a PM at Meta on the Facebook app. How would you build a product for volunteering?
Imagine you're the PM on a Meta finance app. How would you design it to differentiate from existing payment solutions while leveraging Meta's social graph?
How would you improve user engagement on Facebook Dating?
Pitch a few ideas to improve WhatsApp.
You've just raised some seed money to start a company focused on booking group vacations. What do you build?
You're launching a neobank focusing on Gen Z. What would your pre-launch, launch day, and post-launch strategy look like?
Pick an appliance you use regularly. What's one button or other "widget" you would remove from it?
You're trying to get an old-school Fortune 500 company to use Teams. You can make a 30- second pitch to the CEO. What would you say?
How would you design the web version of iCloud?
Redesign the AirPods Max.
What's a new market you think the MacBook Pro should target, and how would you modify the device or OS to target it?
How would you design a social network for small business owners?
What's a LinkedIn feature you dislike? What would you improve?
PayPal has launched Money Pools, which lets groups of people chip in to make a group purchase. If you were in charge of designing this feature, how would you make it work?
What's an app that you have on your phone that most other people wouldn't? Why do you like it? What would you improve about it?
Suppose you become the CPO for your favorite entertainment product. How would you improve it?
What steps are involved in launching a new product (say, a mobile app)? Which one have you seen people get wrong the most often?
Suppose you're the PM on YouTube Live. Estimate the market size for "VTubers" (virtual YouTubers).
What's your favorite tech product? How would you improve it?
How much should we charge for one month of Walmart+?
Suppose we learn that some potential Tesla customers want to test-drive a Tesla in a digital simulation (along with other competing cars) before they buy. What features and scenarios would you put in this simulation to help customers experience what makes Tesla cars great?
Suppose Elon Musk comes to you with a business proposal: customers will bring their internal-combustion cars to Tesla, and we'll retrofit them to be electric. How would you figure out how much to charge for this conversion?
If you had to add advertisements to Lyft, what would you do?
Design a Lyft experience for large groups (e.g. a party of 50 people moving from the hotel to the nightclub together).
Design a Lyft experience for more than 6 riders.
Imagine you're a Lyft PM. How would you improve public transportation?
How would you launch Lyft in a new country? (Take Bolivia as an example, if you need to.)
Practice product design interview questions for PM interviews. Master user-centered design, wireframing, and UX thinking for FAANG interviews. Practice these questions to prepare for PM interviews at Google, Meta, Amazon, Apple, Microsoft, and other top tech companies. Each question includes expert answers verified by FAANG product managers and community solutions.