Practice real product manager interview questions asked at Meta. Master the skills and frameworks needed to ace your Meta PM interview.
Select executive metrics for Facebook Live balancing reach, engagement, and stream quality.
Design diagnostic steps and experiments to balance Stories engagement with Shopping growth.
How would you measure retention for Instagram Stories and define the north-star metrics?
What would you choose as the north-star metric for Facebook Dating and why?
If Facebook Marketplace launches in a new country, what metrics would you track to measure success?
Meta wants to increase ad revenue on WhatsApp. How would you evaluate the trade-offs between revenue and user retention?
What metrics would you use to assess the performance of Facebook Lite in emerging markets?
How would you define success metrics for Instagram Shopping checkout?
Identify the key metrics to evaluate Facebook Audio Rooms.
Meta integrates Uber Eats ordering into its apps. Which metrics would you track to measure success?
What success metrics should Facebook Pages track?
Facebook Jobs introduces a subscription model. What metrics would you track?
Define metrics to evaluate Meta's video conferencing product (Meta Rooms).
Select success metrics for Instagram Shops adoption.
Parents are joining Facebook in large numbers. How would you measure the impact on teen usage?
Meta launches a new gaming console. What metrics would you track?
Identify metrics to evaluate the success of Facebook Pay adoption.
What metrics would you use to measure engagement on Facebook Events?
Define metrics to measure success of Facebook Live streams.
What is the north-star metric for Facebook Events and why?
Identify the top metrics to track for Instagram Stories.
How would you measure success for Facebook Search?
Meta is launching a new audio chat feature. What metrics would you track?
Identify metrics to evaluate a new video discovery platform within Meta.
Define success metrics for a new learning platform under Meta.
Instagram Reels shopping conversion dropped by 20%. How do you diagnose and fix the issue?
Meta’s Imagine image generation completions decreased after launching new features. Identify the cause and propose fixes.
RSVP rates on Facebook Events declined suddenly. How would you investigate and improve the situation?
Design an A/B test to evaluate Hinge’s matching algorithm effectiveness.
Instagram Stories saw a 15% increase in viewers but a 10% decrease in creators. How would you analyze and respond?
Requiring profile pictures increased long-term retention but reduced sign-ups by 8%. How do you decide whether to launch?
Watch time on Facebook Watch fell unexpectedly. How would you identify the cause and respond?
Evaluate the trade-offs between showing People You May Know suggestions and advertising units on Facebook.
Meta is considering doubling the height of the Stories bar. How would you determine if this is beneficial?
The number of posts in a Facebook Group has decreased while unique viewers increased. What’s happening and how do you respond?
Daily active users on Messenger dropped by 30%. Outline a diagnostic plan.
A new Facebook News Feed UI increased engagement but decreased user satisfaction. How do you decide whether to roll it out?
Story viewers increased by 15% but story creators decreased by 10% on Instagram. How would you address this?
Should Facebook require phone number verification for sign-ups? Design an experiment and metrics.
Propose metrics and tests to determine the optimal length of video ads in Meta apps.
Revenue dropped after launching a new ad placement on Instagram. How would you identify the cause?
Assess the impact of implementing a new comment ranking algorithm on Facebook posts.
A new push notification strategy increased engagement but decreased user satisfaction. How do you evaluate?
Group posts dropped by 25% after releasing a community moderation tool. How do you diagnose and fix?
Design a tool to connect handymen and service providers with consumers.
Design a platform that helps friends and family discover shared interests.
Design a hobby discovery platform that connects people with new activities.
Design a transportation service for children to travel safely.
Create a product for families with kids to manage activities and memories.
Build a platform for borrowing and lending household items within communities.
Design a doctor search and appointment booking platform.
Design a boutique cheese shopping experience using Meta technologies.
Define the first product you would build at a new Meta-affiliated startup.
Create a volunteering platform that connects people with causes.
Design a product for movie discovery and discussion.
Design a platform to support independent bookstores.
Improve user engagement on Facebook Dating.
Improve Messenger reactions to better capture nuanced user responses.
Transform a physical product you enjoy into a connected device.
Integrate features from popular streaming or music apps into Meta products.
Improve a product with poor adoption by analyzing barriers and redesigning it.
Improve your favorite messaging app by adding new features and improvements.
Launch a service for digital nomads that provides workspace access and community.
Add stories surfaces across Meta’s family of apps to drive engagement.
Leverage Facebook to drive Instagram usage among different demographics.
Tell me about a leadership experience you’ve had outside of work.
Describe the role and responsibilities of a product manager at Meta.
What is the difference between a decent, good, and great product manager?
What is your proudest product achievement?
Tell me about a time you implemented a creative hack to solve a problem.
Describe a failure you’ve experienced and what you learned from it.
Tell me about an end-to-end project you led.
Share a time when you pitched in outside your role to help your team.
Describe a project where you had to meet a deadline with a very restricted timeline.
Tell me about a time you made a decision without having full data.
Describe a situation where you influenced others without formal authority.
Describe a time when you had to translate between cross-functional teams (e.g., engineering and design).
Tell me about a time you managed an underperforming teammate or partner.
Share an example of when you helped a colleague beyond your responsibilities.
Describe how you responded to negative feedback.
Tell me about a disagreement you had with an engineer and how you resolved it.
Describe a time you persuaded cross-functional partners to support your idea.
Describe a situation where you received negative feedback and how you processed it.
Tell me about a time you had to give negative feedback.
Describe a conflict with a team member and how you resolved it.
How have Meta products influenced your life?
What does Meta’s mission mean to you?
Tell me about a time when you realized you lacked a key skill and worked to acquire it.
What about Meta’s mission appeals to you? Why do you want to come work here?
What traits make someone a great product manager? Rate yourself on these traits and explain why.
What’s a product management skill you struggle with? What have you done to improve on that?
Tell me about a time when user needs or social value came in conflict with business objectives. How did you navigate the tension?
Why do you want to work for Meta?
Tell me about your greatest strength and greatest weakness.
What skills do you need to develop further to succeed as a product manager at Meta?
Describe a time when you disagreed with your manager and how you handled it.
What key skills will you need to acquire to achieve your long-term career goals?
Describe a situation where you balanced the needs of multiple stakeholders.
What motivates you to build products for billions of users?
How would you describe Meta’s culture, and how do you see yourself contributing to it?
What do you think is the most challenging aspect of Meta’s mission, and how would you address it?
What three metrics would you use if you were building the executive dashboard for Facebook Live?
You're the PM for Instagram Shopping. What 3- 5 metrics would you most want to track?
You're the PM for Facebook Pay. What goals would you define and what metrics would you track to measure your team's success?
Set some metrics goals for Facebook Pages.
Suppose Instagram Shops is introducing a new tagging feature. What 3-5 top success metrics would you set? What would your north-star metric be?
How would you measure the success of Facebook Live?
What north-star metric would you choose for Facebook Events? Why?
As a PM on Instagram Stories, what are the top 3 metrics you'd track?
Suppose Meta is developing a creator subscription platform similar to Patreon. How would you measure the three-sided marketplace success (creators,...
Practice 177 product manager interview questions commonly asked at Meta. Our collection includes product sense, execution, metrics, and strategy questions verified by PMs who have interviewed at Meta. Each question includes expert answers and community solutions to help you prepare for your Meta PM interview.